According to the company’s president Kazuhiro Kashio, the smartwatch has been developed keeping in mind the mass market’s need for comfort and durability. ” A device that won’t break easily, is simple to put on and feels good to wear,” he said, adding that it is aimed at those involved in outdoor sports and leisure.
The device is set to release in the US and Japan in March 2016. As for the price, Kashio said that the smartwatch will carry a tag similar to that of the entry-level Apple Watch Sport, which starts at $349 in the US.
Source
