Savelli then gives clients the choice between a range of luxury animal skins to finish the smartphone, including ostrich, python and iguana leather. In an interview with CNN, Alessandro Savelli, the CEO of the Geneva-based jeweller, explained the importance of smartphones in everyday life and what their clients look for in a handset.
"It's the most important object one has with them all the time - it's in your hand, it's in your pocket, it's next to you when you sleep, you can touch it 100 times a day," Savelli explained. I think our customers are really looking for something special.
Savelli is hoping to win over luxury shoppers, with focus largely on women, by creating something visually unique rather than concentrate on things like performance and specs. I think our customers are really looking for something special, really a beautiful object which they use every day and is extremely visible and really makes part of their persona," Savelli said.
