The company simply explains that it likes the new name better, but the changes we're interested in have to do with those sweet plug-in bikes. We spoke to CEO / co-founder Marc Fenigstein as Alta showed off the 2015 production model RedShift MX and RedShift SM at the 2014 AIMExpo in Orlando, and he explained both bikes have undergone countless changes since they first debuted.
The "race bike with lights" MX has a $14,995 price tag, while the road-going supermoto model is $15,495 and features a slightly higher 85mph top speed
