Nike has
introduced a new app for sneakerheads, the aptly named SNKRS app. It's
being described as an "inside source" to Nike's products for those in
the United States specifically, and once the user ties (pun intended)
their Nike account to the app, they'll be able to personalize their
experience, get updates on the latest shoes-centric news, and browse
through the different designs and offerings. In addition, the app gives a
behind-the-scenes kind of look at different footwear and the story
behind them. Users can use the app to favorite their preferred Nike franchises,
set up notifications that'll give information on shoes and when they're
set to drop, and more. The most notable feature, though, is the "inside
story" look at different sneakers it offers.
The app provides exclusive content on different franchises, a brief
glimpse of which you can see in the video above. Designs are included
among that, as well as details "straight from the source". Nike isn't
going into too much about what all that entails, however, instead
teasing sneakerheads ahead of the app's official debut.
Both Android and iOS versions of the app will be made available, with
the iOS version arriving some time this spring and the Android version
arriving "soon after", whenever that might be. Ahead of that, though,
some users will be given access on February 12 (only those in the US,
however). Those interested should check out Nike's
SNKRS site.
SOURCE: Nike
