Vodafone Is Partnering With Stan To Stream

Mike Sneesby from Stan says the agreement is a natural one — “From the start, we saw a very clear strategy from Vodafone. We kicked off discussions before we even launched; it was very obvious for us.” Stan has enjoyed a sharp boost in subscriber numbers since it launched, with heavy advertising giving it a head start over potential rivals like Netflix, although all users are still within their 30-day free trial period.

Stan is a video streaming service, and as such it can chew through a large amount of bandwidth in a short time; on the face of it it’s not a great idea on a mobile data network or on a smartphone. Vodafone’s Steve Smyth isn’t worried about Stan affecting users’ data usage adversely, though, saying “the baseline amount of data is sufficient for the average user… our data work-out will let customers work out how much they need.”

There is no actual detail about the partnership, Vodafone says it “will announce full details of the Stan offer in the coming weeks.”

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