Not only is everyone talking about #TheDress that was made famous overnight, everyone is buying it. Thanks to the hashtag hysteria, sales for Roman Originals, the company that makes the dress, have skyrocketed. A rep for the brand tells TMZ that sales have gone up 347% since the phenomenon began. While the dress is not currently available in white and gold, the fashion label is considering adding it to the line.
The great debate began when a woman shared a picture of the blue and black dress, which was to be worn by her mother at her wedding, asking people to identify the color. It took off from there with responses from celebrities such as Justin Bieber (blue and black), Kim Kardashian (white and gold), and Taylor Swift (blue and black).