Friday, November 28, 2014

Is this the end of Sony-made smartphones?

In a recent call with investors, Sony said is no longer interested in gaining marketshare and was focused on making a profit. It highlighted its smartphone and television divisions as parts of the business were not currently making a profit. Sony admitted that people aren’t buying its Xperia phones – at least not as much as it would like. It said it will be announcing plans for what it will be doing that smartphone division in March.

Instead, Sony said it will be focusing much of its Time and money into its PlayStation business as well as movies, films and music. Commentators have suggested that Sony may choose to movement and smartphones itself and focus on providing image sensors to over smartphone makers. A number of Sony’s rivals currently use or have used its image sensors in the past. This has included Apple in the iPhone 4S and iPhone 5.

Sony also announced they will no longer be sponsoring FIFA competitions, such as the Champions League, in an effort to save money. The news comes months after Sony announced plans to spin off its television division. At the time, so he denied that it was part of a plan to eventually X it the television business. However, it’s increasingly looking like the days of being able to walk into a shop and buy a Sony television may be over.

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