According to the newspaper, the new smart watch would not be aimed at the same market Sony’s higher-end smart watches are. Instead, Sony is believed to be planning on targeting those people who are more interested in style over having the latest bells and whistles. Sources speaking to the newspaper also stressed that they do not see the upcoming Apple Watch as direct competition. They said that Sony is seeking to launch innovative devices that use new ideas rather than trying to chase market leaders.
Sony’s emerging technologies division is handling the development of smartwatch. Analysts have suggested that smart watch market could grow exponentially next year, largely on the back of the launch of the Apple Watch. 2014 has seen a multitude of new smart watches with the market. These are included Smart watches from Samsung as well as Android Wear-based gadgets from LG and Motorola.
The news comes just a day after it emerged at Sony may be planning on killing off that smartphone on TV divisions. Sony told investors that he is planning on focusing on its PlayStation 4 and TV, film and music divisions.
