Skateboard veteran Tony Hawk's production company, 900 films, have teamed up with Complex media this month to expand their already-massive RIDE Channel into something much bigger. The YouTube-funded RIDE Channel is turning into a full 360 media brand, working with a new jump-off point, content, and the same aim - covering skateboard culture and nothing but.
RIDE Channel originally launched in 2012 as a Premiere YouTube channel, and will now be working with Marc Ecko's Complex system for massive expansion well past the basic YouTube destination.
The RIDE Channel has worked with - and will continue to work with - skateboard legends like Tony Hawk, Nyjah Huston, Andrew Reynolds, Daewon Song, Rodney Mullen, Chris Cole, and Luan Oliveira. The RIDE Channel will become part of Complex Media's multi-channel network as well.
