Friday, February 06, 2015

Twitter Blames Slow User Growth On iOS 8 Bug

Twitter posted its fourth quarter results for 2014 earlier today. The company reported it had 288 million monthly users at the end of Q4, a jump of 20 percent from the same quarter last year.
But it was below market expectations, as a closer look at the numbers revealed that Twitter added just 4 million users during the Q4.

However, Twitter’s management gave a surprising reason for sluggish growth rate.

They said that an “unforeseen bug in iOS 8″ resulted in the company losing 4 million new users. Chief Executive Officer Dick Costolo said that the company “moved on multiple fronts to minimize its impact but it wasn’t a one-size-fits-all fix” on a conference call. He did not provide any more details about the bug.

iOS 8 has been quite buggy, but I wasn’t aware of a bug that affected Twitter. According to CEO of app-developer consultancy Tapstream Network

“there was an intermittent Twitter-specific bug in early iOS 8 where saved Twitter accounts had to be re-authorized to work, which basically meant that users had to remove the Twitter account and re-add it.”

The fact that the company lost 4 million users, suggests that it took quite sometime for the bug to be fixed.It is probably the first time a publicly listed company has blamed Apple (as a partner) directly for a drop in numbers. Apple hasn’t commented on Twitter’s remark.

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