Market share is a fun metric for comparing a product’s popularity,
but there is a better way to gauge if those who own a device actually
use it. Data regarding online shopping is a really good way to see who
is putting devices to use, and IBM has compiled some shopping and
purchase stats for Thursday shopping. Apple iOS device users spent a
solid 25% more than their Android counterparts during online shopping
sessions yesterday. The reason, according to IBM, is that Apple users
are more “affluent”.
The average purchase made by Apple users...