Yahoo’s gain is likely due to their new relationship with Mozilla, where they’ve replaced Google as the default search provider for Firefox. Yahoo may not be stopping there, either. The company is continually pushing for more partnerships, even trying in earnest to get hold of that sweet, sweet search for iOS devices in a deal with Apple.
There’s obviously no cause for concern at Google HQ. They still command a lion’s share of search, but the end game isn’t bragging rights, it’s ad revenue. By sniping 3% of search traffic from Google, Yahoo now has a 3% better chance at monetization.
