Vine Kids, a new version of the iOS app with curated content appropriate for younger audiences. Vine Kids retains the same six-second, looping format that made Vine so popular in the first place, but the folks at Vine hand-pick the videos to ensure there’s nothing crude in them. Apparently the idea for the new platform came to fruition this month, when an employee commented on how much their child enjoyed using Vine.
Carolyn Penner, Vine’s head of communications and marketing, wrote on the Vine Blog: “[The colleague] said he wished there was a separate app she could use to more easily watch posts that are appropriate for kids.”
She added: “That week happened to be Hack Week, a time when we get to work on projects outside of our day-to-day work. So two folks teamed up and built exactly that.”
Vine Kids App: App Store