Amazon claims in a
press release that its low prices and free two-day shipping over the festive period
encouraged people to flock to its site to sign up for a free trial. The
site also cites the surge in membership due to the 700,000 books, over
one million songs and tens of thousands of TV shows and movies that
Prime members have at their disposal.
Amazon even touts
its one-hour delivery service, Amazon Now, as a reason for the big draw
in customers. While the service only debuted last week in Manhattan,
Amazon plans to expand its availability in 2015. "We are
working hard to make Prime even better and expanding the recently
launched Prime Now to additional cities in 2015," Amazon CEO Jeff Bezos
said in the press release, without mentioning specific cities.
As
well as taking the time to brag about its growing customer base, Amazon
also shared some facts and figures about people’s online shopping
habits this Christmas. According to the online retailer,
nearly 60 per cent of customers ordered their online shopping using a
smartphone or tablet. To no su
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