Called Fukubukuro in Japanese, roughly translated to "Lucky Bags," the yearly custom sees major retailers and department stores sell sealed grab bags filled with popular and sometimes expensive items. Customers take a slight risk in buying Fukubukuro as they are not privy to the bags' contents, but the combined value of included goods is almost always worth more than the price paid.
Last year, Apple sold four different Fukubukuro packages, each priced at 36,000 yen (about $343 at the time), with some bags stuffed with special gifts like an 11-inch MacBook Air, iPad Air or first-generation iPad mini. The company has yet to reveal Fukubukuro pricing for 2015.
As with past years, Apple Store Lucky Bags can only be purchased at brick-and-mortar Apple Stores, while customers are limited to one bag per day and the items within can only be returned if defective.
Apple's Lucky Bags promo is set to kick off at 8 a.m. on Jan. 2, 2015.
