The user count puts it above Twitter, although it's still far behind the number using Facebook -- which, well, owns Instagram.
In the last year, it's added a People tab to
While it might have reached a new user milestone, Instagram's now attempting to hack away at that number: you might have noticed a little notification inside the app saying that the team was purging spam accounts - warning, your follower count may drop.
Meanwhile, celebrities, brands and other well-monied types are being granted with verified badges starting today. Apparently, Mat Smith The Brand still needs some work.
