CEO Jean-Claude Biver revealed that the timepiece will be called the Tag Heuer Carrera Wearable 01. Biver said the smartwatch will have all the hallmarks of a Tag timepiece. "There is no other choice for Tag Heuer than to have all its DNA, all its watchmaking emotion and flair into the connected watch," he said. "Somehow, one should not see from a certain distance the difference between a Carrera Heuer 01 and a Carrera Wearable 01."
The device will run Android Wear and be powered by Intel. According to a Tag spokesperson, the idea is to upgrade the device over time, so it's not out of date six months after you buy it. Or as they put it: "We want to change the technology but keep the watch elements." We'll be interested to see how that works.
Tag previously revealed the Carrera Wearable 01 will cost about $1,400, which translates to £900. That's more than most smartwatches, but not as eye-watering as the priciest models of Apple Watch. It's slated for release in November, and should have a 40-hour battery life.
