In a wide-ranging interview with Re/code, the Nintendo of America boss said that Sony and Microsoft don’t have much exclusive content compared with Nintendo. While Nintendo welcomes third-party content, Reggie Fils-Aime says it would rather have its own gaming franchises than offer the same titles as its rivals.
"I would love to have Call of Duty on our platform. I would love to have any of the big blockbuster, multi-platform titles," he revealed. "But I have to say, more specifically, I want games that provide a differentiated consumer experience. If you look at the other two competitive platforms, fundamentally, what's the difference?
"When you look at either one, either by themselves doesn't have a lot of exclusive content. They have a lot of shared content. Look at it from the standpoint of, what don't they have? They don't have our games. They don't have Mario and Zelda.
“I’d much rather be where Nintendo is, with a differentiated platform, differentiated set-up experiences that we can provide uniquely to the consumer. “Let those other guys battle it out over, you know, which visual representation of Call of Duty is most compelling. I like our chances of having a differentiated console and a differentiated series of experiences” he added.
With that view, it’s not hard to see why Nintendo is still sitting in third place. After all, Nintendo’s small handful of game franchises has struggled to keep it afloat in recent years. Although things are looking up for the firm, after clocking £1.2m profits for the most recent financial quarter.