Xbox exec says “momentum shift” has changed console war

Despite Sony PS4 sales nearly doubling Microsoft Xbox One figures, a “momentum shift” in the console war could see the competition close up. Speaking to CVG, Xbox UK marketing executive Harvey Eagle explains, "The change started to happen when Titanfall was released in March, it's been a hugely successful title and the start of what I believe to be is the momentum shift.”

Eagle points out other improvements to the Xbox One which should also affect long-term sales including the Kinect-free Xbox One, the official price drop for the UK, the expansion of the Games with Gold program and the steady flow of monthly system updates.
Eagle says Microsoft is determined to come out on top and aims on “winning” this console generation.

"There are other success measures, and market share is certainly a very important one. Microsoft is a very ambitious company, and we want to be number one," he added. "We're in this for the long-term and the company is committed to making that happen."

But can the Xbox One take the PS4 from the top spot? It’s easier said than done, although with a strong line-up of games coming out over the next six months I wouldn’t rule it out.
As a means to improve the Xbox One further, Eagle said Microsoft will keep its ears to the ground and take in all feedback from users.

"We won't stop listening and responding. If that means we have to change in the future based on what people are asking for, then we're completely committed to doing that," he said.

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