Wednesday, July 09, 2014

Vertu partners with Bentley for new luxury smartphone

Luxury smartphone manufacturer Vertu has announced a new five-year partnership with Bentley Motors to produce a new range of wallet-chunking high-end mobile devices. The first 'Vertu for Bentley' smartphone will launch in October, with another four luxury handsets scheduled for release in the future.

We still don't know what the device will look like, but Vertu says the phones will incorporate Bentley design elements, and teams from both companies will work together to plan out the new smartphones. We assume they're thinking svelte and premium, not a phone with four wheels and a custom license plate.

“The collaboration expands Bentley’s luxury range into the cutting-edge world of mobile communications and offers customers a new way to experience the world of Bentley," says Wolfgang Dürheimer, Chairman and CEO of Bentley Motors.

The new partners hope to create a Vertu phone that works in sync with Bentley cars, and plan to ship the handsets with a dedicated app that does just that. “Exclusive Bentley content will appeal to drivers, travelers and brand enthusiasts, through a partnership that delivers on both technology and touch. Today, we see the marriage of two great brands with an international presence and quintessential British heritage and character."

There's no word on specs or price point just yet, but from Vertu's track record, it's safe to bet you'll be looking at the cost of a small car to pick up one of the Bentley blowers. You can pick up a Vertu phone today from 500 locations worldwide, including 70 Vertu-only boutiques. These stores will be your first port of call if you're looking to shell out a small fortune on the Vertu by Bentley
smartphone in October.

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