Alibaba has struck a deal with Lionsgate studio to stream popular
U.S. movies and TV shows including "Twilight" and "Mad Men" in China. The subscription-based service will launch in August and be offered through Alibaba's Internet television set-top box.
Subscription fees have not yet been announced
Alibaba is preparing for a New York IPO that could be the largest in U.S. history.
Related: When will Alibaba go public? Ask a fortune teller The Hangzhou-based firm has been expanding its portfolio to boost its digital entertainment options, acquiring stakes in top Chinese streaming video and content companies.
Last month, the company even bought a local soccer club.Alibaba's strategy mirrors that of Amazon (AMZN, Tech30) -- another Internet retailer that has moved aggressively into steaming video, and even television production.
Online content is often racier or more controversial than shows broadcast on state-owned television channels such as CCTV. So far, the nascent Web streaming industry has largely managed to escape regulatory scrutiny.