Apple's recent hires in wearable tech have largely taken place outside the watch industry, which is slightly odd for a company rumored to be making a watch of its own.
Biver says he's relieved that Pruniaux is leaving for Apple, since the California firm isn't a "direct competitor" to LVMH's luxury-oriented TAG Heuer, Hublot and Zenith brands. While that's true, the move suggests that Apple may creep on to their turf by marketing its future wearable more like a conventional watch than a phone accessory.
If so, that's a sharp break from the approaches we've seen so far -- even the relatively stylish Moto 360 and Pebble Steel are more often pitched to tech-savvy types than the fashion-conscious.
