Apple smart watch set for Valentine’s Day release?

There have been rumours that Apple could be targeting V-day to release its smart watch.
Although it’s slated for early 2015, no date has been confirmed yet. February isn’t exactly prime time for shopping like the December holidays, but people will still be on the hunt for fashionable and expensive gifts.

Apple has launched other products around that time before, such as iOS device storage capacities and pink coloured models. However The Information claims that someone briefed by the Apple department involved in shipping the watch was joking that the tech giant would be “lucky to ship it by Valentine’s Day”.

The Information continued that the smart watch was expected to come out in time for the holidays, but it wasn’t ready. In an interview with Bloomberg BusinessWeek, Cook and Apple Senior VP of Operations Jeff Williams confirmed they missed their 2014 target.

“We want to make the best product in the world,” said Williams. “One of our competitors is on their fourth or fifth attempt, but nobody is wearing them.” Cook added: “We could have done the watch much earlier, honestly, but not at the fit and finish and quality and integration of these products.
“And so we are willing to wait.”

Apple’s smart watch will be its newest category since the Steve Jobs era, which puts a lot of pressure on the company to get it right. This will be somewhat of a risk for the Cupertino firm.
Only 11 percent of consumers want an Apple smart watch. Perhaps they’re turned off by the price, which is estimated to be as high as $1200 (around £739). Or maybe they’re not so keen on having to charge it every night.

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