Wednesday, September 24, 2014

Samsung's putting a stopper on laptop sales in Europe

Samsung is killing off its laptop business across the whole of Europe, according to a company spokesperson. The Korean firm appears to be following Sony's suit, after it revealed it was killing of the Vaio range earlier this year. Samsung revealed the news to PC Advisor, explaining that the move was a response to current tech trends.

We quickly adapt to market needs and demands. In Europe, we will be discontinuing sales of laptops including Chromebooks for now," the spokesperson explained. "This is specific to the region - and is not necessarily reflective of conditions in other markets.

The PC and laptop business has been struggling in recent years, notably caused by the rising primacy of smartphones and tablets. Mobile devices have replaced their bulkier forebears for many consumers, and it seems Samsung's got its finger firmly on the pulse of the market.

Fortunately for die-hard notebookers, Samsung's spokesperson did add a caveat that suggests all might not be over for the Korean company's PC business. "We will continue to thoroughly evaluate market conditions and will make further adjustments to maintain our competitiveness in emerging PC categories."

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