Uber, the popular ride-sharing company, has really been extending its business lately. Besides launching in more and more countries around the world, it has also been branching out in often odd ways, like the UberEATS food delivery service in Barcelona.
Uber is launching yet another odd sub-service. It is called UberBOAT and the name mostly gives it away. The idea is centered around the Bosporus strait in Istanbul and utilizing certain local boats as a water-taxi service. Uber is actually already running similar services in other locations, under the very same name. The business partner in question is Navette-Tezman Holding – a local company that owns Beneteau boats, situated on the strait.
The Istanbul UberBoat service will start at 50 liras ($19) for boats with a capacity of 7 to 10 passengers. Bear in mind, however, that the metropolis is so huge that it actually spans between Asia and Europe and a trip to the main airport can cost as much as 400 liras. But, perhaps, pricing won’t deter a lot of commuters, especially those in a hurry to get away from the harsh inner-city traffic.
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