Is Microsoft killing off the Nokia name?

It seems as though the Nokia name isn't long for this world, as Microsoft rejigs the Nokia home site to point all fingers at its own domain. Nokia's UK site, although still live, suggests you move across to Microsoft's website, with most pages forcing a redirect anyway.

The home page reads 'Step inside our new home', paired with the tagline 'Nokia devices and services have moved to a new website." Although seemingly insignificant, the change could indeed be part of a larger intention to drop the 'Nokia' tag altogether.

Upon following the link, you're taken to the Microsoft Mobile Devices page, where references to 'Nokia' are relatively scarce. Earlier this month, The Verge reported it had confirmed materials that suggested Microsoft would be dropping the name.

"As part of our phased transition, we will drop the manufacturer name [Nokia] from product references during the Holiday campaign," read one of the slides in question. It remains to be seen whether the Nokia website will be booted entirely as we approach the holiday season - we'll keep you posted.

Microsoft's acquisition of Nokia was finalised earlier this year. Since then, Microsoft has announced huge job cuts - 12,500 to be precise - in the Nokia departments, as part of the takeover.

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