In what is the least shocking iPhone 6 video ever, a YouTuber has paid more than £1,000 to drop an iPhone 6 repeatedly until it breaks.
The test - presumably some kind of attempt to stress test the device, while in reality being about as scientific as the actor posing for this picture - is pretty much pointless.
But if you're keen to know just how many times you can drop your new phone on concrete (none) then this is for you.
Meanwhile the first person to actually buy the device earlier on Friday did in fact immediately drop it onto concrete on live TV. But the phone survived. So there you go.