According to a report in Variety, it’s certainly interested in doing so. The report claims the Cupertino company has held several preliminary meetings with Hollywood executives to gauge any interest they may have in creating original content.
One source, whom Variety claims is among the high-level executives who met with Apple, says the company wants to create development and production divisions that could “churn out” long-form content – be that movies, TV shows or a mixture of both. Apple wants to offer a streaming alternative to Netflix, in other words. The source says the goal is to be in operation by the end of 2016. Other sources, however, say things aren’t so cut-and-dried, and that Apple’s meetings are more a “flirtation” than any guarantee.
One other interesting claim in the report is that the company made a bid to secure the services of ex-Top Gear presenters Jeremy Clarkson, James May and Richard Hammond, only to lose out to Amazon.
