Twitter plans to roll out 'buy' button later this year

It looks like Twitter is heading at full speed into the e-commerce sector, following a report from Re/code claiming its partnered up with payments company Stripe. According to the report, "multiple industry sources" say Twitter will unveil buttons within tweets that say 'buy' or some variation of the word.

Users are expected to be able to enter in payment and possibly shipping information without leaving Twitter’s service. Businsses that wish to sell products or services on Twitter are being instructed to sign up with Stripe to process payments on their behalf.

At the moment the deal appears to be exclusively between Twitter and Stripe, although in the long run other companies may be included. Twitter and Stripe representatives have declined to comment on the reported deal.

Reports of a deal between Twitter and Stripe first came about in January, taking until now for an agreement to be finalised. The direct move into e-commerce makes perfect sense for Twitter, as its loyal customer base could produce a solid revenue stream - provided the 'buy' button catches on.
Facebook is also jumping on the e-commerce bandwagon at the moment, testing out its own 'buy' buttons embedded in newsfeed ads.

Twitter is allegedly aiming to roll out the 'buy' buttons in time for the Christmas season.

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