Apple has announced plans for a new product event on Sept. 9 in San Francisco, where the giant tech company is expected to show off new iPhones and other gadgets. Industry insiders have also speculated Apple may introduce a larger iPad for business users, a new set-top box for televisions and possibly other products. The company, however, has not confirmed any plans.
While Apple usually holds such events on a regular schedule, they are still the subject of much anticipation in the tech industry, given that Apple products tend to be popular and influential.
Apple says the Sept. 9 event will be held at the Bill Graham Civic Auditorium in downtown San Francisco. The auditorium seats up to 7,000 people, which is a much larger capacity than San Francisco's 750-seat Yerba Buena Theater, where Apple often holds such events.
As for Siri, the digital service had clearly been programmed to play it coy about the Sept. 9 event. When queried for a hint on a reporter's iPhone, the digital assistant only said to expect "a big announcement."
